The line-up will include California-based emcees Bambu and Kiwi, New York’s own Deep Foundation, and San Diego-based Ashley Robles, all hosted by Ruby Veridiano-Ching of Ill-Iteracy.

The goal of the event is to promote and raise funds for PNOY Apparel's Shirt The Kids Charity Campaign, where every $5 donated buys a “Sammy The Sunshine” shirt for an underprivileged child in the Philippines. The goal, is to raise 10,000 Sammy The Sunshine tees for 10,000 kids! PNOY Apparel has also organized other fundraising events such as the “A Sammy Thing San Diego” charity concert that sold out a crowd of 1,200 and “Sammy’s Wine & Dine” that crossed generation boundaries.

The PNOY Apparel Company Inc. is a cultural brand that focuses on Filipino American history, culture, tradition, politics, pride, and our ancestors. Founded in 1999, headquartered in San Diego, California, PNOY Apparel focuses on developing quality, fashion minded products that represent the rediscovery of tradition, history, culture, and identity of the Filipino American community. For more information, please visit www.pnoyapparel.com or www.shirtthekids.com